For marketing and brand teams
Marketing copy editing and proofreading
Your marketing copy is often the first thing people read about you. It has to feel polished and sound like your brand. Whether it’s a campaign, a web page, a deck, or a case study, the writing should hold up to a close look. I copy edit and proofread what you publish so it’s clear and consistent before it goes out. You work with just me, from start to finish.
25+ years editing marketing and brand writing for companies large and small.
Editing for every kind of marketing and business writing
Marketing copy is one part of what you write. Here’s the editing that fits the rest.
Whatever service you need, the care behind it is the same. Every project comes with both copy editing and proofreading, together with practical advice in the document. I also provide aftercare: once you’ve made your changes in response to my edits, I’ll re-edit those changes at no extra cost.
Who you’re working with
I’m Tara, and I’ve spent my career as a copy editor and proofreader. My work has ranged from brand and marketing copy to business reports and proposals. A lot of it has meant keeping a large body of writing consistent across many pieces and many writers, which is exactly what a marketing team needs.
You deal with me directly the whole way. There’s no team to brief and no one to chase. If you have a question, you ask me, and I answer.
If you’d like to know more about me and the work I do, you can read about my background and experience.
What’s included
Here’s what you can expect when I edit your work:
Both copy editing and proofreading, on every project
Two full reads of your work
Comments and practical advice in the document
A tracked-changes version and a clean final version
Editing to your brand or house style, and any special instructions
If you don’t have a style guide, I can note the choices I make so your other materials match
Aftercare on every project
I edit and proofread work you’ve already written. I’m not a copywriter, so I won’t write your content or create it from scratch.
See how my editing process works.
Your expertise stays yours
You’re the expert on your business and your audience, and that’s where I start. My job is to make your writing as clear and easy to follow as possible. I’ll make sure your message comes through. I don’t check your facts or your claims, because that’s yours to stand behind. If an edit might change your meaning, I’ll flag it and check with you first. When your work comes back, it still sounds like you, just clearer and ready to use.
What my clients say and examples of my work
“I had reached out to Tara for her editing services only a few days before an important deadline. She took only a couple of hours to come back to me with an estimate. When I mentioned our timelines, Tara went above and beyond to turn it around in less than 48 hours, and over her weekend. I was impressed with her ability to organize the content and very happy with the end result.”
“Thank you for copyediting the reports again this year. I can’t tell you what a relief it is to have a go-to copy editor who understands our voice and knows our style guide. I am so proud of how these turned out, and I hope you are too, since we could not have done it without you.”
“Tara provides an efficient, accurate editing service. She is responsive and turns work around quickly, even going the extra mile to research our questions and provide informed suggestions. I would recommend her for editing projects both large and small.”
Marketing and brand copy
Marketing collateral, brand and campaign copy, and customer-facing messaging.
Case studies and customer stories
Case studies, customer success stories, and sales and event collateral.
Business plans and proposals
Business plans, funding proposals, and company and board reports.
Whitepapers and industry reports
Survey-based whitepapers on workforce and technology trends, data-driven decision papers, and multi-section annual industry reports.
Retail and operations manuals
Retail operations and buying manuals, staff handbooks, and process documentation.
What it costs
Pricing is simple and all-inclusive, with no add-ons or surprises.
Questions people often ask
Can you edit to our brand or house style guide?
Yes. Send me your brand or house style guide and I’ll edit to it, from preferred terms and spelling to tone and capitalization. If you follow AP or another standard, I’ll work to that instead. If you don’t have a style guide, I’ll keep your writing consistent across the piece and note the choices I make, so your other materials can match.
Do you write copy, or only edit it?
I edit and proofread copy you’ve already written. I’m not a copywriter, so I won’t write your campaigns or create content from scratch. If you have a draft, I’ll make it clearer and more consistent and get it ready to publish.
Do you check our facts or claims?
No. You’re the expert on your product and your market, so I don’t verify your facts, figures, or claims. My work is the writing around them. If something reads inconsistently, I’ll flag it for you to check, but the accuracy stays with you.
Is our work kept confidential, and can you sign an NDA?
Yes. Your work, and the fact that you’ve worked with me, stays private unless you tell me otherwise. I often handle campaigns and announcements before they go public, and I’m happy to sign a non-disclosure agreement if you or your company need one.
Ready when you are
Your marketing copy speaks for you, so it should be as sharp as the thinking behind it. I’ll give your campaign or content a final, careful read before it reaches your audience. Whenever you’re ready, I’d be glad to hear what you’re working on.
If your work also runs into financial or investment writing, see my finance copy editing. For product or technical content, see my technology editing.